The power of video continues to dominate online and for this reason we wanted to share these video marketing tips for those who have not yet caught the power of using video marketing strategies.
It is not necessary to over complicate the process of using video. All it takes is a few minutes studying the larger video hosting sites like YouTube or Vimeo and others to see the types of videos that are being used. Nor does it require a huge expense.
In many cases, and when it?s all you have, your phone camera can work just fine if you have a steady hand. So, let?s examine seven video marketing tips.
Video Marketing Tips #1: Determine Your Outcome
Focus on the end goal of your video. What is it that you want it to accomplish? If you?re wanting to appear as professional as possible, then invest in a professional videographer and have them edit your videos so you look like a movie star.
However, understand that doing so will take time, much more effort and can be very expensive. For most it?s not practical to go through that time and expense. Are you an entertainment artist, musician or need to project a corporate image? Then go for it.
Video Marketing Tips #2: Communicate & Educate
For most applications on the web, you?ll want to communicate and educate your audience about you, your service or product or all of the above. People are researching information online. They want it fast.
Watching or viewing is replacing reading. It can be done passively or while engaged in some other light activity.? What needs to come across in your video marketing is someone who is real and genuine.
Video Marketing Tips#3: Add Video To Your Blog Posts
Not all videos are ?talking head? videos. While there is nothing wrong with them, also understand that you can use screen capture videos, i.e. recording? presentations, e.g. powerpoint slides.
These must first be converted to photo images by doing a save as and selecting .gif or .jpg and loading into a video editor. Or, use screen capturing software such as Jing by Techsmith.? These can be use with or without audio and they work well.
Video Marketing Tips#4 Use Public & Private Hosting Services
Videos are extremely large files. You will need a video hosting service as you create more videos. Having too many videos hosting directly on your server could prove disastrous by slowing your website down or crashing your server. This may cause you to lose sales and good will.
We recommend distributing your video marketing both on a public hosting and on a service which allows you unlimited hosting space. YouTube is the second largest search engine online.
It is excellent for SEO (Search Engine Optimization) and for getting? your video indexed in Google. However Vimeo and other sites are good. When done properly your videos can be indexed in the search engines within minutes.
Amazon has developed and excellent hosting solution which allows you unlimited storage for just pennies a month.
Video Marketing Tips #5: Cross Channel Marketing
Use video across all mediums, including Social Media, online press releases, email marketing,? photo hosting sites and of course on your own website.
The fact that all media channels allow for integration of video demonstrates again how important this tool is in your overall marketing.
Product reviews, how-to processes, charts and graphs, news? updates, training and more are just some of the ways to use videos for business. Share buttons make this a snap.
Video Marketing Tips #6: Repurpose Existing Content
For most video marketing applications, if you already have content, there is no need to create new content to begin with. You can start with existing content by repurposing what you already have.
Turn your articles into video presentations. You can do the same with your audio podcasts. There is really no end to it.
Video Marketing Tips #7 Use A Professional Video Marketing Tool
If you want the Rolls Royce of video marketing software tools, the best I?ve seen yet is Easy Video Player. It is a video marketing software built by marketers for marketers. And, they keep enhancing and updating it with new cutting edge features. Here a few:
- Build and maintain lists on autopilot
- Hosting on Amazon S3
- Track all videos from all sites on one dashboard panel
- Fully compatible with latest technology.
- Embed opt-in forms right inside videos
- Sharing tools for Facebook, Twitter, Digg, etc.
There are many more features and benefits. It is very reasonably priced and will pay for itself a 1000 times over if you use it. Again you can check out Easy Video Player here.
We hope these video marketing tips have been a helpful resource.
Source: http://internetmarketingonlinememphis.com/7-video-marketing-tips/
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